Allure wrapped up April with a roundup of their favorite new beauty products. It was a select list as only 20 products were chosen, and we are beyond happy for our hero product ScalpBliss Itch-Calming Organic-Based Serum to be one of those 20. Beyond being named to this esteemed list, digital hair editor Jihan Forbes offered this testimonial on why it is one of her new faves:
AFROTECH (Blavity, Inc.), one of the top curators in black innovation, highlights Canviiy for both its launch as well as donning the shelves of Target. Canviiy is recognized for creating a focus on addressing scalp concerns and as termed by customers “becoming a lifesaver” for many that have haircare needs beyond just styling.
It was Canviiy’s innovative insight, positioning and product that led the path to the brand finding a home on the shelves of Target, one of America’s leading retailers. Canviiy has been able to strike a health and beauty balance that delivers products that are effective for all scalp types.
Black Enterprise has a 50-year history of interviewing some of the most innovative companies in the diaspora, companies that are intentional on how they are changing their categories and the state of business as a whole. This month they met with Canviiy founder, Sherrel Sampson, to better understand the brand’s guiding principles and how they have led to market success, including landing a major deal at Target.
MADAMENOIRE says that “Scalp care has become a major focus of the hair industry and for good reason; its arguably the most neglected areas of our skin” and we agree. Since our launch in 2014, we have been focused on this prevalent unmet need. With a team of organic experts and a strong desire for the perfect product, our founder created concentrated formulas based in plant science; infused with powerful, natural botanicals including sea minerals, organic hemp and argan to not only nourish the scalp but also deliver essential nutrients to support hair growth.
This International Women’s Day, Tampa International Airport (TPA) highlighted our very own Sherrel Sampson and the Canviiy brand. TPA has been an integral partner in helping us further our roots in the Tampa community as well as giving us a platform to grow our brand globally to countries such as Australia, Canada and France. Sherrel says “Not only has Tampa International Airport made key introductions for me, they are a brand advocate, they are a brand champion, and that I really appreciate as a female business owner.”
TPA’s commitment can further be seen, as they have cultivated a community of female entrepreneurs in the airport. The short film below showcases how TPA’s goes over and beyond to support women entrepreneurs in travel retail. When visiting TPA, Canviiy products are available in four retail stores included Air Essentials, Shoppes at Bayshore, Stellar Bay News and World Duty Free of Tampa.
We are thrilled to partner with Target to be the first to launch nationally our two newest innovations, the Canviiy ScalpBliss Sea Mineral & Organic Herb Restorative Growth Serum and the ScalpBliss Soothing Scalp-Purifying Foam Treatment. These new products represent the first in an innovative pipeline that build on our success with Canviiy ScalpBliss Itch-Calming Organic-Based Serum and allows us to anchor recent trends in Scalpcare.
More than 1 billion international travelers pass through airports each year, and that number is expected to grow 5% annually, according to industry projections. In addition, organic health & beauty revenues are expected to reach $25.11 billion by 2025 with North American and European countries propelling market growth according to Grand View Research. Therefore, Canviiy is uniquely positioned to connect and serve personal needs of travelers, as many consumers are transitioning to healthier lifestyles and seeking to integrate natural and organic health & beauty aids to improve their quality of life.
Aspire TV is revolutionizing the way black-owned brands are supported by launching an interactive marketplace that connects culturally conscious companies with savvy consumers. Launched by Magic Johnson in 2012, Aspire TV is a television network designed to encourage and challenge African-Americans to reach for their dreams. The aspireMKTPLC highlights Black entrepreneurs, companies and offers a one-stop destination for consumers seeking a black curated shopping experience.
Canviiy’s CEO, Sherrel Sampson, was invited for an in-studio interview to share the brand’s journey and discuss the company’s exciting new developments. During the interview, Sampson introduced new ScalpBliss Collection line extensions which are anticipated to launch during the holiday season. She also elaborated on the importance of supporting diverse brands and the necessary inclusion of women-led innovations. In the video clip below, Sampson shares the entrepreneurial journey while in-studio with Aspire TV host, Vee Prince. The full interview segment is anticipated to air later this month.