TAMPA – Emerging health & wellness company, Canviiy, most notable for its ScalpBliss scalp care line, reached a remarkable milestone, amassing over 6,000 retail stores nationwide after the 600 door Walgreens roll-out in the beginning of February 2024. As a trusted brand, this expansion underscores the company’s dedication to make Canviiy products even more accessible and improve the scalp health of shoppers seeking clean high-performing solutions.
Last year, Walgreens chief merchandising officer and senior vice president, Luke Rauch stated that ‘Walgreens has a finger on the pulse of what’s happening in health and wellness, and our merchandising team is especially knowledgeable of what to put on our store shelves.” With that being said, both top performing Canviiy offerings, ScalpBliss Organic-Based Itch-Calming Serum and Sea Mineral & Herb Infusion Restorative Growth Serum will be introduced on Walgreens hair care shelves.
Additionally, CVS Health continues its strategy to advance the future of health care while unlocking new value for consumers. Committed to carrying the categories’ best offerings, this year CVS expanded Canviiy’s door count from roughly 900 to over 2,700 doors and added the brand’s ScalpBliss Moisture + Repair Shampoo & Conditioner to the brand’s current assortment.
Canviiy CEO, Sherrel Sampson, says “The company has doubled its year-over-year store count with key consumer goods retailers, which affirms that Canviiy has tapped into white space that meets at the intersection between health & wellness and beauty. We are excited in which both retailers and shoppers recognize the value we are offering the marketplace. To achieve such a momentous milestone while fulfilling our mission to deliver innovative efficacious solutions on a larger scale is a proud team accomplishment.”
Founded in 2014, Canviiy offers long-lasting, concentrated scalp & hair care formulas based in plant science; infused with powerful, natural botanicals including aloe vera, lavender, witch hazel, manuka honey, jojoba and peppermint oil for improved scalp health. All products are cruelty free, and free of steroids, petroleum, pyrithione zinc, parabens, sulfates, phthalates, artificial fragrance & color. With a team of organic experts and a strong desire for a perfect product, Canviiy pioneered the ScalpBliss™ Collection, proven to be the most long-lasting (hours to days) organic-based scalp irritation solution on the market today. The ScalpBliss™ Collection consists of Itch-Calming Organic-Based Serum, Sea Mineral & Organic Growth Serum, Purifying Foam Treatment, Hydrate + Strengthen Organic-Based Scalp Balm, Moisture + Repair Organic-Based Shampoo, and Moisture + Repair Organic-Based Conditioner.