Canviiy®, a leader in premium organic-based scalp, hair and skin wellness solutions, today announced that two of its flagship ScalpBliss™ products are now Over-the-Counter (OTC) Benefit Eligible at participating CVS Pharmacy® store locations, making it easier for eligible consumers to purchase specialized scalp care products using their OTC health benefits.
The following products are now OTC Benefit Eligible for in-store purchases at participating CVS locations:
- Canviiy ScalpBliss™ Itch-Calming Serum
- Canviiy ScalpBliss™ Growth Serum
This milestone expands access to innovative scalp care solutions designed to support individuals experiencing dry scalp, irritation, itch, and hair wellness concerns, including patients navigating medical treatments, individuals with textured and multicultural hair, seniors, and anyone seeking healthier scalp care.
“Our mission has always been to remove barriers to high-quality scalp care,” said Sherrel Sampson, Founder & CEO of Canviiy. “Having our ScalpBliss products become OTC Benefit Eligible at CVS represents another important step toward improving health equity by making clinically inspired, organic-based scalp care more financially accessible to millions of eligible consumers.”
Shop with the CVS OTC Health Solutions® App
Consumers can also use the CVS OTC Health Solutions® app to make shopping even easier. After downloading the app and signing in with their OTC Health Solutions account information, eligible members can view their available benefit balance, browse products covered by their specific health plan, create shopping lists, and locate participating CVS Pharmacy locations. While shopping in-store, members can use the app’s barcode scanner to quickly verify whether a product is OTC Benefit Eligible under their plan before heading to checkout. The app also allows users to track purchases and monitor their remaining benefit balance throughout the benefit period, helping them maximize their available funds.
As with all OTC benefits, product eligibility and available balances vary by individual health plan. Members should review their plan details within the app or contact their health plan administrator for specific coverage information.
Making OTC Benefits Work for Consumers
Many health plans include an OTC benefit that provides members with a pre-funded allowance to purchase approved health and wellness products. Depending on the individual’s health plan, these funds may be replenished monthly, quarterly, or annually.
Eligible shoppers can use their OTC benefits in participating CVS Pharmacy locations by:
- Visiting a participating CVS Pharmacy store.
- Looking for products designated as OTC Benefit Eligible (typically identified with blue shelf tags).
- Purchasing eligible products at checkout using their OTC Benefit card or other approved benefit redemption method.
- Paying only for any amount that exceeds their available benefit balance or for products not covered by their individual health plan.
Coverage varies by insurance plan, and eligible products are determined by each member’s specific health benefit. Customers should consult their health plan to verify eligibility and available benefit balances before shopping.
Supporting Better Scalp Health
Scalp health is increasingly recognized as an important component of overall wellness, particularly for individuals managing chronic scalp discomfort, treatment-related skin sensitivities, or hair thinning concerns. By becoming OTC Benefit Eligible, Canviiy continues to advance its commitment to delivering inclusive personal care solutions that improve patient experiences and expand access to specialized wellness products.
Canviiy’s ScalpBliss collection features premium organic-based formulations that are free from parabens, sulfates, phthalates, steroids, artificial fragrances, artificial colors, and zinc pyrithione.