Allure wrapped up April with a roundup of their favorite new beauty products. It was a select list as only 20 products were chosen, and we are beyond happy for our hero product ScalpBliss Itch-Calming Organic-Based Serum to be one of those 20. Beyond being named to this esteemed list, digital hair editor Jihan Forbes offered this testimonial on why it is one of her new faves:

Black Enterprise has a 50-year history of interviewing some of the most innovative companies in the diaspora, companies that are intentional on how they are changing their categories and the state of business as a whole. This month they met with Canviiy founder, Sherrel Sampson, to better understand the brand’s guiding principles and how they have led to market success, including landing a major deal at Target.

For Sherrel it all started with a vision, one that was recently realized. “To walk into the store to see our brand feels phenomenal! I’ve walked through the aisles and have said to myself, ‘I can’t wait to see Canviiy here.’”, and now she can. She credits these four leading principles to making this dream a reality:

1. Relationships are invaluable: Products with integrity and a cheery disposition grew a conversation at a local farmer’s market into a partnership with Moffitt Cancer Center, one of the top cancer hospitals in the country.
2. Master your business’s analytics: Be data driven, as knowing the numbers give you the knowledge to even the playing field.
3. Know when to say no: Building a brand is not about being fast, it is about being right, so take your time and make sure that everything from your product to your strategic hires are true to the brand.
4. Drive Differentiation: To have a future, you must be differentiated now. Make sure that you understand your points of difference drive innovation around them and that the consumer can easily articulate why your brand is special.

For more details on how these principles have driven Canviiy’s culture of success: Read Full Article

This International Women’s Day, Tampa International Airport (TPA) highlighted our very own Sherrel Sampson and the Canviiy brand. TPA has been an integral partner in helping us further our roots in the Tampa community as well as giving us a platform to grow our brand globally to countries such as Australia, Canada and France. Sherrel says “Not only has Tampa International Airport made key introductions for me, they are a brand advocate, they are a brand champion, and that I really appreciate as a female business owner.”

TPA’s commitment can further be seen, as they have cultivated a community of female entrepreneurs in the airport.  The short film below showcases how TPA’s goes over and beyond to support women entrepreneurs in travel retail.  When visiting TPA, Canviiy products are available in four retail stores included Air Essentials, Shoppes at Bayshore, Stellar Bay News and World Duty Free of Tampa.

More than 1 billion international travelers pass through airports each year, and that number is expected to grow 5% annually, according to industry projections. In addition, organic health & beauty revenues are expected to reach $25.11 billion by 2025 with North American and European countries propelling market growth according to Grand View Research. Therefore, Canviiy is uniquely positioned to connect and serve personal needs of travelers, as many consumers are transitioning to healthier lifestyles and seeking to integrate natural and organic health & beauty aids to improve their quality of life.