Canviiy® Founder & CEO Sherrel Sampson was recently invited to appear as an in-studio guest on WEDU PBS’s Florida This Week, where she shared the inspiring growth story behind Canviiy and shared a major milestone for the company: Canviiy ScalpBliss™ Itch-Calming Serum and Restorative Growth Serum are now Over-the-Counter (OTC) Benefit Eligible at participating CVS store locations nationwide.
Hosted by award-winning journalist Lissette Campos, the special episode highlighted influential Florida leaders who are driving innovation, preserving community history, and creating meaningful economic impact. Sampson joined fellow panelists to discuss entrepreneurship, healthcare innovation, and the importance of building businesses that improve lives while strengthening communities.
Founded in Tampa, Canviiy has evolved from a mission-driven startup into one of the nation’s fastest-growing premium scalp and hair wellness brands. What began as an effort to support oncology patients experiencing treatment-related scalp challenges has expanded into serving hospitals, healthcare systems, retailers, and consumers across the United States with inclusive, organic-based scalp and hair care solutions.
During the televised discussion, Sampson shared the exciting news that Canviiy’s flagship ScalpBliss™ serums are now eligible for purchase using OTC health benefits at participating CVS Pharmacy locations. The expanded eligibility significantly improves affordability and access for millions of eligible consumers whose healthcare plans include OTC benefits. Watch a snippet from the WEDU PBS segment:
“This milestone represents much more than retail expansion,” said Sherrel Sampson, Founder & CEO of Canviiy. “It’s about removing financial barriers to premium scalp care. Every day, we hear from individuals managing scalp irritation, hair thinning, treatment-related scalp sensitivity, and other wellness concerns. Making our ScalpBliss serums OTC Benefit Eligible at CVS helps more people access the products they need while advancing our mission of improving health equity.”
Eligible consumers may be able to purchase Canviiy ScalpBliss™ Itch-Calming Serum and Canviiy ScalpBliss™ Restorative Growth Serum using their available OTC benefit allowance, depending on their individual health plan. Members can also use the CVS OTC Health Solutions® App to verify product eligibility, check available benefit balances, and streamline their in-store shopping experience.
The WEDU PBS appearance also reflected Canviiy’s growing influence as a nationally recognized healthcare and consumer wellness brand. Throughout the conversation, Sampson emphasized that true innovation is measured not only by business growth but by creating solutions that improve patient experiences, expand accessibility, and serve historically underserved communities.
The invitation to appear on WEDU PBS underscores Canviiy’s continued momentum as a Tampa-founded company making a national impact through healthcare innovation, retail expansion, and purpose-driven entrepreneurship. From partnerships with leading health systems to placement in major retailers, Canviiy continues to demonstrate how mission-driven businesses can deliver measurable outcomes while improving the everyday lives of consumers.
The full WEDU PBS Florida This Week episode featuring Sherrel Sampson is available to watch online through PBS: Click Here to Watch