In a groundbreaking collaboration announced today, Canviiy has partnered with Florida A&M University Women’s Division I Softball as their 2025 Official Personal Care Partner, bringing premium scalp and hair care solutions to elite student-athletes while fostering leadership development both on and off the diamond.
A Partnership Built on Excellence
Canviiy, the innovative, women-founded personal care brand, proudly unveiled this strategic partnership during Women’s History Month, marking a significant milestone in collegiate athletics collaborations. Based on the theme “Excellence On and Off the Field,” this comprehensive 12-month program will provide FAMU softball student-athletes, coaches, and staff with exclusive access to Canviiy’s award-winning scalp, hair, and body care products.
“We are thrilled to join forces with FAMU Softball to promote self-care and empower these phenomenal athletes,” said Sherrel Sampson, Founder & CEO of Canviiy. “At Canviiy, we believe that confidence starts with self-care, and through this partnership, we’re not only providing premium personal care solutions but also nurturing the leadership potential of these young women.”
Beyond Personal Care: Mentorship and Development
What sets this partnership apart is its holistic approach to student-athlete development. Beyond quarterly product distributions, the collaboration features a structured mentorship program led by Canviiy Founder & CEO, Sherrel Sampson. This initiative will deliver semester-based leadership sessions with both in-person and virtual support, guiding athletes through key developmental themes:
- Spring: “Diamond Ready” – Preparing athletes for peak performance on and off the field
- Summer: “Perfect Game Plan” – Equipping student-athletes with strategic career and personal growth insights
- Fall: “Championship Series” – Cultivating a mindset of resilience and excellence for future success
A Game-Changing Collaboration
The partnership kicked off with an exclusive launch event at FAMU’s Al Lawson Multipurpose Center, where student-athletes received custom “Game Day Essentials” welcome kits featuring Canviiy’s premium products, including the award-winning ScalpBliss™ collection.
FAMU Athletics expressed enthusiasm for the partnership’s potential impact on student-athletes. “Our mission is to support the total development of our athletes, and Canviiy’s dedication to self-care and mentorship aligns perfectly with that vision,” said FAMU Head Softball Coach Brittany Beall. “This collaboration will be instrumental in fostering both athletic and personal success.”
Supporting the Total Athlete
For student-athletes who face unique scalp and hair challenges due to intense training, helmet wear, and environmental exposure, Canviiy’s products offer targeted solutions that complement their active lifestyle.
The “Game Day Essentials” collection includes:
- ScalpBliss™ Itch-Calming Serum – perfect for quick relief after wearing helmets/visors
- ScalpBliss™ Scalp Purifying Foam Treatment – ideal for post-game refreshing
- ScalpBliss™ Moisture & Repair products – strengthens hair stressed by athletic styles
- Nourish & Calm Natural Cleansing Bar – full-body recovery solution
As Canviiy continues to elevate personal care experiences while investing in the next generation of leaders, this partnership sets a new standard for how brands and collegiate athletics can work together to empower student-athletes beyond the game.
For more information about Canviiy’s innovative products, visit canviiy.com. To follow FAMU Softball’s journey throughout this partnership, visit FAMU Athletics.
About Canviiy: Founded in 2014, Canviiy® is a trailblazing health and wellness brand headquartered in Tampa, Florida. Renowned for its award-winning ScalpBliss™ collection, now available in over 6,000 retail stores, Canviiy has revolutionized scalp care with proprietary, organic-based solutions.
About Florida A&M University: Founded on October 3, 1887, Florida Agricultural and Mechanical University (FAMU) is a public, historically Black university located in Tallahassee, Florida. As the only public historically Black university in Florida, FAMU is dedicated to providing access to high-quality, affordable education, fostering academic excellence, and empowering students to achieve their dreams.