This past week Canviiy founder, Sherrel Sampson, sat down with Beauty Independent, one of the premiere news outlets on beauty and wellness entrepreneurship to discuss all things Canviiy. Mrs. Sampson not only went in-depth on how Canviiy got its start, she also shares insight on the Target launch as well as teased what the future may hold for the brand.
Mrs. Sampson shared a theme of intentional design and intentional delivery as she discussed the journey from identifying as and with the consumer through to a deliberate product design process that led to a one year incubation process with more than $70,000 in investment. Identifying the needs of the Scalp Care category was not sexy at the time but with perseverance her team was able to deliver a product that delivered days of relief versus minutes when using competitive products.
Despite competing against bigger players over the past five years, Canviiy has positioned itself at the head of the masstige Scalp Care market. The recent Target launch has been a validation of the hard work to this point, an opportunity to launch new innovation and a vehicle to continue to introduce the brand to new consumers. When asked about new innovation Sampson said “I really want to own that space but own it for delivering performance. We want to drive efficacy and performance.”
Canviiy’s strength is not just being intentional in how it plots product growth but also in how it anticipates threats. Mrs. Sampson has spent significant time game planning production to make sure there are no COVID-19 induced supply chain interruptions as well as smartly using this time to identify how she can further scale both her team and her business.
For more on the Beauty Independent article see here: Canviiy Strengthens Its Position in The Growing Scalp Health Category By Launching At Target