There are many serum varieties on the shelves for face, eyes, hair, and scalp. Though, serums are often confused with creams, which are very different in nature and potency. We’ll explain what makes a serum unique and clarify how a cream differs.
A serum is a hyper-concentrated potion that delivers nutrients directly into the skin. Serums are typically water or botanical-based, which quickly and deeply penetrate the skin. On the other hand, a cream is made by mixing oil with water. A cream may or may not contain active ingredients and has moisturizing agents such as petroleum or mineral oil to hydrate by creating a barrier on skin.
Here are a few features to remember about serums:
- cherished attributes of serums are their immediate results, fast-absorbing properties and lightweight feel
- being more liquid-like with powerful active ingredients allow nutrient deposits to get deep into the skin
- these product types are the most powerful non-prescription formulas to address specific concerns
- delicate consistencies tend to make serums suitable for most skin types
The concentrated nature of most serums require only a small amount to be applied, rule of thumb is to not use more than a dime size in one particular area. Because active ingredients are more expensive than product thickeners (i.e., petroleum) in creams, serums are typically the costliest items in many beauty lines. Most product containers are small, but if applied properly, a serum container can last for a period of time. One last point to share, big things come in small packages, so never count out a serum.