AFROTECH (Blavity, Inc.), one of the top curators in black innovation, highlights Canviiy for both its launch as well as donning the shelves of Target. Canviiy is recognized for creating a focus on addressing scalp concerns and as termed by customers “becoming a lifesaver” for many that have haircare needs beyond just styling.
It was Canviiy’s innovative insight, positioning and product that led the path to the brand finding a home on the shelves of Target, one of America’s leading retailers. Canviiy has been able to strike a health and beauty balance that delivers products that are effective for all scalp types.
“I think we as a brand have a responsibility to make sure whatever we are offering our customers is going to be effective and drive the ethics that encourage repeat orders,” says Canviiy founder Sherrel Sampson. To that point she wanted Canviiy to be efficacious in even the most extreme cases. “In the healthcare space, people are dealing with soreness and dry scalps,” she said. “For me, I was determined that we weren’t going to settle on a subpar product, we were going to make sure we hit a lot of different facets.” It is this thinking that has Canviiy striving to become the gold standard in healthy scalp care.
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