Bay News 9 aired an inspirational story on how local entrepreneur Sherrel Sampson is elevating her brand Canviiy to national recognition. On Air personality, Saundra Weathers took time to interview Mrs. Sampson to better understand Canviiy’s origin story, recent accomplishments and what is coming next from the brand.
Sampson shared that it was her own issues with an itchy scalp after a trip to the salon and the gentle encouragement of her husband that led her to an area of scalp health. As she researched, she found that scalp health equated to consumers as liberation; liberation not only from scalp irritation, but also by offering organic natural products, liberation from the harsh chemicals that were in competitive products. It was this insight led Canviiy to a partnership with Moffitt Cancer Center, one of the top 10 Cancer Centers nationally. After receiving patient feedback, Moffitt confirmed superior efficacy of Canviiy solutions and started recommending across the entire patient population. it was her own issues with an itchy scalp after a trip to the salon and the gentle encouragement of her husband that led her to an area of scalp health. As she researched, she found that scalp health equated to consumers as liberation; liberation not only from scalp irritation, but also by offering organic natural products, liberation from the harsh chemicals that were in competitive products. It was this insight led Canviiy to a partnership with Moffitt Cancer Center, one of the top 10 Cancer Centers nationally. After receiving patient feedback, Moffitt confirmed superior efficacy of Canviiy solutions and started recommending across the entire patient population.
Watch the full Bay News 9 interview:
This efficacy can also be applied to everyday concerns of itch scalp, scalp tightness from protective styles and even sunburn scalp. It is these everyday uses that secured Canviiy distribution in Target as well as Tampa International Airport. While this is not the end of Sherrel’s journey, she hopes that Canviiy is an inspiration to others.