In the wake of the Black Lives Matter protest, there is now a movement to not only rectify problems in policing, but also to address opportunities to drive better social economic parity as well. A lot of this focus is being put into the Blackout Initiative asking consumers across races to shop with intention, directing their dollars to Black Owned businesses. Not only are people listening, but it is going viral. The sudden attention on inequality in America has spun numerous online lists spotlighting Black-owned companies for consumers to support and we are happy to say Canviiy has been spotlighted by many renowned media outlets:
Green Matters: 8 Black-Owned Cruelty Free Hair Product that Will Help You Embrace Your Natural Crown
Medium: 200 Black-Owned Brands to Watch
Beauty Independent: 100 Black-Owned Indie Beauty Businesses to Buy From Right Now
American Spa: 100 Black-Owned Indie Businesses to Buy Right Now
When asked, Sherrel Sampson, Canviiy’s founder said “Canviiy is all about empowerment, so it is our pleasure to be a part of and participate in this movement. We have a mission to produce innovative products that deliver with integrity and through this movement even more people are discovering the brand. Additionally, we have been able to participate in the movement as we continue to partner with even more black-owned businesses and have had the fortune to see them grow.” In closing, exercise your protest by being intentional of supporting your local black-owned business and brands.