In July 2020, Thirteen Lune and JCP announced that Thirteen Lune will be part of J.C. Penney Beauty’s new store-in-store concept. Thirteen Lune carefully curated a diverse selection of premium brands, we’re excited that the Canviiy ScalpBliss Collection is a part of this new exciting partnership.
The next generation of beauty at JCPenney was built upon extensive consumer research to thoroughly understand customer shopping preferences and thoughtfully deliver an all-new inclusive experience.
From established fan favorites to new cult classics, JCPenney is partnering with like-minded beauty brands to promote diversity in beauty and ensure everyone is represented and taken care of. From gender, age, race, size, hair type, or beauty regimen, everyone will feel welcome in the store and be able to find products for their needs.
Our Canviiy family is dedicated to creating natural-based products that soothe, nourish and protect what’s on the outside, so you can feel luxurious, confident, and beautiful on the inside. Our partnership with JCPenney will help us reach more of our Canviiy beauties and provide them with Next-Level Scalpcare.
Canviiy and JCPenney are excited to champion diversity in beauty and help our customers discover their new favorite products while celebrating their authentic beauty.
JCPenney Beauty launches in-store at 10 locations and jcp.com.