According to the State of Women-Owned Business Report, woman-owned businesses are growing two times faster on average than all businesses nationwide. In 2019, women of color accounted for 50% of all women-owned businesses, which employed nearly 2.4 million people and generated $422.5 billion in revenue. Lydia Blanco of Forbes sat down with Founder & CEO, Sherrel Sampson to discuss the growth story behind Canviiy.
The article showcases the inspiration behind launching the brand, along with how the company progressed by building strategic partnerships to fuel growth. Sampson attributes the brand’s success to several key principles:
Principle 1: Find Your Purpose. Sampson was able to propel the brand due to her strong belief that Canviiy was introducing catalytic, innovative health & wellness solutions that were changing the lives of women and men alike that suffered from scalp and body irritations.
Principle 2: Fund Your Purpose. Become familiar with the multiple forms of funding available, identify the tradeoffs and leverage the right ones at the right stage of your business.
Principle 3: Free Your Purpose. Leverage time management to prioritize both your career and your Purpose Project and commit whole heartedly.
For more on the Forbes article, click here.